The one pendant that gave me the inspiration to get into the jewellery business was the Roc-A-Fella records pendant.
It wasn’t the best pendant in the world, but it had some what of a classiness to it compared to the massive chains rappers wore and still ware in this era.
Not only was the pendant great to look at, but the label and artists that the chain was attached to were also extremely influential to me, such as Jay z, Kanye West, Dame Dash and much more.
Recently the Roc chain has made a come back, being gifted to artists and sportsmen by jay z himself, and frankly I’m happy it has.
Most recent, Dj Khaled was gifted with the last ORIGINAL Roc chain. Jay z gave him the chain after he signed a management deal with him.
I remember the time Dame Dash walked into a new york jewellery store and saw a Roc chain and went crazy, because he didn’t commission the chains to be sold, here is the video below
enjoy the greatness of the Roc-A-Fella records pendant.